Kate Moss' alleged cocaine use has not done her any harm as Burberry welcomes her back into the fold.

The 32-year-old model will be part of the Knightsbridge firm's autumn/winter campaign, which will contribute to her £10 million in deals since pictures of her apparently snorting cocaine were published in the Daily Mirror nine months ago.

However, Burberry, the choice-of-chavs brand, says that it had never dropped her and is thought to have been rehabilitating her image since putting her front-row at a fashion show in February.

Moss was arrested after the pictures were published, but the trial ended in a farce when the prosecution said it could not determine which drug she was snorting, though newspapers had enough evidence of their own to dub her 'Cocaine Kate'.

Anti-drugs groups are furious at her return, with Peter Stoker, director of the Drug Prevention Alliance, fuming in the Daily Mail – which was one of the most vocal papers in trying to get firms to drop Moss – that the move was "trivialising" drug use.

Despite the furore, Burberry will join Roberto Cavalli, Rimmel, Calvin Klein, Nikon and H&M in using the model as part of their campaign which will see her face plastered in more places than before the scandal hit.